Business with Marketing Level 3

This course gives you the opportunity to develop the knowledge, practical skills and understanding needed to work in the exciting and fast-moving marketing industry.

You will learn how organisations use marketing to understand customers, promote products and services, build brands and communicate with their target audiences.

Key areas of study will include:

Careers in Marketing - looking at different careers within the marketing industry.

Marketing Principles - you will develop an understanding of the purpose and importance of marketing.

Customer Communications - you will learn how organisations communicate with customers.

You will consider how businesses choose the most appropriate communication methods for different audiences.

Digital Marketing - you will explore how businesses use digital technology to reach customers.

Branding Products and Services - you will investigate how organisations create and develop brands.

Generating Customer Loyalty - you will explore how organisations develop long-term relationships with customers.

Marketing an Event - you will develop practical marketing skills by planning and promoting an event.

One of the key features of the course is that you are assessed through a combination of coursework and external assessment.

A significant amount of your work will be assessed through assignments and practical activities. You will be expected to apply your knowledge rather than simply remember facts.

Marketing Principles is an externally assessed unit.

Your final grade is based on your performance across the qualification's units and assessment requirements.

This course can provide a pathway into employment, apprenticeships or higher education.

The skills you develop could support progression into roles such as:

• Marketing Assistant
• Marketing Executive
• Digital Marketing Assistant
• Social Media Assistant
• Social Media Executive
• Content Marketing Assistant
• Communications Assistant
• Advertising Assistant
• Brand Assistant
• Market Research Assistant
• Events Assistant
• Customer Experience Assistant
• Sales and Marketing Assistant

The Extended Diploma is designed to support progression to higher education, including degree-level courses.

Possible degree subjects include:

• Marketing
• Digital Marketing
• Business and Marketing
• Advertising and Marketing
• Public Relations