Students win head to head advertising pitch competition with The Box Plus TV Network
Digital and creative students from Oldham College have received invaluable, real world business experience by successfully pitching their adverting ideas to a top TV company, The Box Plus Network.
The five students, Holly Simkins, Gabrielle Lopez, Emily Baynham, Daniel Brocklehurst and Ricardo Oliviera were one of only two groups of college students in the UK invited to pitch. The other team was from Lambeth College, London. Both were asked to devise an advertising campaign that The Box Plus Network could develop to target new viewers, with the Oldham College students being named as the winner of the competition.
The competition was organised by the Ideas Foundation which exists to inspire creativity in young people by giving them the chance to work on real business problems with leading creative companies.
The Box Plus Network of channels are essential viewing for music and pop culture fans. The Network’s seven channels, The Box, Box Upfront, Box Hits, 4Music, Kiss, Magic, and Kerrang!, can be easily accessed via the BoxPlus app. Viral videos can be followed on their new digital channel, BeBox.
Melissa Fretwell, Marketing Director, BoxPlus Network said “The Oldham College students had an exciting and coherent campaign idea that responded to the brief in full and explained the offer of the network in a fun, playful tone. They were the only group who considered branding in great detail by mocking up the Box Bright logo and explaining its place in the network of brands. Including thoughts around shot choices also really impressed the judges. It was a great way to kick off campaign development for our intern program.”
Sarah Webb, Deputy Head of the Faculty of Digital and Creative said “Our students displayed great creativity as well as well as strong teamwork and presentation skills to win this competition. These are exactly the type of skills that employers demand in the creative industries so the team has more invaluable experience to include in their CV’s and work portfolios.”
Deborah Davidson, Northwest Programme Manager, the Ideas Foundation said “It’s really gratifying to see the value the students gained from this experience. The pitch mirrored what they can expect in the creative sector. We have worked with over 100 schools and colleges in the UK to run engaging projects which aim to teach students real skills that can be transferred into the creative industries.”