Manager, Character World

Jo Rider

We found that Oldham College provided us with a very mature and hard-working apprentice who will go far in this industry
Jo Rider
Pictured above: Jo Rider
Character World, starting life in 1998 as a father and son business, Character World has always had the aim of being the number one licensed textile manufacturer, firstly in the UK and then across EMEA. The business goes from strength-to-strength with the backing of private equity company Palatine since December 2014, and brothers Danny and Mark Schweiger now lead a business of over 100 employees internationally. Our sophisticated distribution network across EMEA services retailers with the very best bedding textiles from all major entertainment companies for the world’s most popular TV, movie, gaming and music brands.

We know how important a good night’s sleep is to a child and that their bedroom is the one place that they can truly express themselves. The best loved characters become part of a child’s world and they want their new friend to share everything with them. We understand that at Character World and that’s why we create exciting products that transform every child’s bedroom into a room for imagination.


  • Name: Jo Rider
  • Company: Manager, Character World

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