Oldham College students on a roll to B and Q victory
Oldham College students travelled to B&Q’s luxurious headquarters in London, on Wednesday November 25, to take part in the final phase of an advert campaign; ‘If Your Dad Can’t Do It, Do It Your-selfie.’
The College’s Faculty of Digital & Media were initially approached by Rachael Land Career Inspiration Co-ordinator, from the National Careers Service to work in partnership with The Ideas Foundation to deliver their “I Am Creative” programme. This initiative is designed to provide young learners with a live advertising brief to develop their skills in media and advertising.
Learners from the BTEC Extended Diploma in Creative Media Production Level 3 were asked to work on the live brief for B&Q, which encourages 16-19 year olds to become more involved in home maintenance and decoration. In a short space of time the students were directed to produce a TV and poster advert and a social media campaign. This was then pitched to the judging panel consisting of B&Q’s advertising agency of the year, WCRS. The panel included Robin White, Global President of advertising agency WCRS and founder of The Ideas Foundation along with two Artistic Directors, Tasha Gladman and Nicolette Cotterill.
Robin White, Global President of advertising agency WCRS said: ‘The winning idea compacted a lot of thinking into the small phrase “do it your selfie” which uses the world of social media to connect the brand to the younger generation.’
Oldham College’s winning team including students Junaid Ali, Isaac Spencer and Matthew Iberson represented the Northern region and competed against schools and colleges from Finsbury and Southampton.
Student, Isaac Spencer, added: ‘It was a great experience that showed me that there are lots of opportunities to gain more confidence and have a better understanding of the world of advertising.’
The winning team will now have access to lots of support from The Ideas Foundation by accessing their “Ladder” programme. Students will be offered an array of opportunities news and information so that they get a head-start to getting into the creative industries, beginning with an all-expenses paid Progression Day hosted in London.
Kirsty Oliver, Tutor for BTEC Extended Diploma in Creative Media Production Level 3 at Oldham College said: ‘This was a fantastic way for the students to get their teeth into the real world of work. The initiative identifies and encourages creatively gifted young people and gives them the step up that is needed to bridge the gap between education and employment.’
With its highly experienced teachers, professional facilities, strong industry links and the opportunity to achieve a range of relevant qualifications, Oldham College provides the ideal training ground for this industry. Students have access to an impressive range of learning resources including specialist industry standard labs, workshops and studios.